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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

Yes. Today I'm on the board of directors of RCA. I wish that they'd become more interested in our trade department. They do boast about it occasionally. The General calls our new dictionary his dictionary. I've heard him do it a couple of times very proudly. The publishing business has always had much more space and publicity than the size of it warrants, of course. The whole trade publishing business put together isn't as big as Macy's, but we get reams of space and publicity because it's a glamorous business.

Q:

Did you see today's paper on Rod McKuen?

Cerf:

The big piece about him? We've been working on a big McKuen publicity story for a long time. It finally came in today. Life is going to have a piece on him, too.

Q:

Oh, good. You told me, remember, that the Time people were calling up.

Cerf:

Yes. Time had a piece.

Q:

It was a little piece.

Cerf:

They described him as “Edgar Guest” with lemon juice. Nevertheless, he sells five or six thousand copies a week. I'd like to find a few more Rod McKuens!

Anyway, there we are today, part of RCA. Now RCA's stock, I've discovered, fluctuates quite a bit, too; but it





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