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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

They try, but it's very hard by mail to tell whether a person is talented or not. Any high school senior who is one of the top five students in the English class of any high school can pass our preliminary tests. They can write intelligent English, but how can you tell if they've really got creative talent or not?

Q:

Is it a profit making institution?

Cerf:

And how!

Now they've started a photographers school. They've got three now--all located at Westport, Connecticut.

Q:

Do you have any money involved in it?

Cerf:

I never had to put a cent in. Today we get a sizeable check every month. We also were given stock at the start. It's worth quite a lot of money today.

Q:

Do you have a meeting once a year or...?

Cerf:

Every member of the guiding faculty has a deep interest in it. I go up at least once a year, sometimes three times, and talk to the faculty, not the students, about what's going on in the publishing business today. This is valuable to them, and I enjoy it. I usually take up one of my editors with me. Then, after we have both talked, we both stay there





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