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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

Well, I think it's one of those many books that a great many people buy and don't read. Maybe many read the last part to see the dirty words. In 1933, that sort of thing was shocking to the general public.

Q:

How can it continue to sell?

Cerf:

Because it's a great book.

Q:

I know. But if people don't really read it, how can it continue?

Cerf:

Now they do. But at first I think it was a book like Dr. Zhivago, which thousands of people bought but didn't read. There are certain books that it's considered smart to own and put on prominent display.

Q:

Would you like to discuss Joyce further?

Cerf:

We almost lured him to America once, but he was afraid of boats. At the last minute he welched. By this time he had moved to Switzerland, and had received quite a lot of money from us. His Portrait of the Artist as a Young Man and The Dubliners were also selling well. Joyce was now an established literary figure. Then Finnegan's Wake came out. Viking Press has everything of his except Ulysses.

Q:

You never were able to get his other books?





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