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Fanny Lou Hamer, Ella Baker, people like that who had made
contributions, who I thought people should know about. I don't have
the brochure. They're all people who people should know about.
Rosa Parks, yes. And when it came out, it was very handsome.
We decided to do a forty-eight-page study guide. We got people to
work on the study guide to go with the posters. We wanted to reach
not only our members in the school, a broader audience. So I worked
out -- I went to the MTA [Metropolitan Transportation Authority] and
got them to look at the posters, and they agreed they would put them
up in the subway.
The posters had photographs of the subjects, but also quotations
Yes, short quotations, very good brief quotations, but very
provocative and informative, like in two sentences. So they said, “We'll
put them up if you will pay for the cost of hanging them in the one
[unclear].” So I said I would, and I called unions and I got money to
This is in the subways.
In the subways. They go up in the subways.
This is in the stations as well as in the trains?
In the trains. The area in the trains that are eye-level, not atop.
On every train there was a different one. You can't miss it. You know,
you're standing, you have to see it. So people saw it, and we began to
I had made a mistake. At that time Bread and Roses was coming
through the switchboard of 1199. We didn't have our own phone. So I
just put on it, “For information, contact Bread and Roses,” no phone
That's what people saw in the subway.
That's what people saw in the subway. And suddenly I get calls
from the Bread and Roses Catering Shop. People had seen -- they
looked it up, and the only thing they saw listed was the Bread and
Roses Catering Shop in the Village, and they called about the posters.
After a couple of weeks, the owner of the catering shop -- outside of
the fact that they had Bread and Roses Catering Shop, she knew what
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