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Mary LaskerMary Lasker
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contribution of $5,000 toward this effort in Dr. Wright's laboratory at the Cornell Medical School, but I gave the money through the New York Heart Association, which was then a committee of the American Heart Association.

At the end of December, '47, I offered to finance the first money-raising campaign for the American Heart Association with $50,000, if they would take Norman Winter and Emerson Foote to run the campaign. As they already had a publicity man whom they felt indebted to, unfortunately, we decided finally it would be impossible to go ahead with my plans to give money and to get Winter and Emerson Foote to work.

Q:

You were not willing to accept their man.

Lasker:

I didn't think he would work well with Winter, and I knew that Emerson Foote plus Winter were a good combination and that something could be done. But their man didn't seem to be as effective, and indeed he wasn't.

Emerson, however, in spite of this became interested himself in the American Heart Association. I went to his office one day to talk to him about the heart campaign, and in the course of my visit he received a telephone call from Alfred Howell. Alfred Howell asked him whether or not the Heart Association should or? accept an offer from “Truth and Consequences,” run by Ralph Edwards, a radio program, to be the beneficiary of a contest they called a “Miss Hugh Contest.” Alfred Howell had never heard of the show or of Ralph Edwards; however, Emerson and I knew that





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