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contribution of $5,000 toward this effort in Dr. Wright's
laboratory at the Cornell Medical School, but I gave the money through the New York
Heart Association, which was then a committee of the American Heart Association.
At the end of December, '47, I offered to finance the first money-raising campaign
for the American Heart Association with $50,000, if they would take Norman Winter and
Emerson Foote to run the campaign. As they already had a publicity man whom they felt
indebted to, unfortunately, we decided finally it would be impossible to go ahead
with my plans to give money and to get Winter and Emerson Foote to work.
You were not willing to accept their man.
I didn't think he would work well with Winter, and I knew that Emerson Foote plus
Winter were a good combination and that something could be done. But their man didn't
seem to be as effective, and indeed he wasn't.
Emerson, however, in spite of this became interested himself in the American Heart
Association. I went to his office one day to talk to him about the heart campaign,
and in the course of my visit he received a telephone call from Alfred Howell. Alfred
Howell asked him whether or not the Heart Association should or? accept an offer from
“Truth and Consequences,” run by Ralph Edwards, a radio program, to be the
beneficiary of a contest they called a “Miss Hugh Contest.” Alfred Howell had never
heard of the show or of Ralph Edwards; however, Emerson and I knew that
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