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Well, from March on he campaigned endlessly for the primaries in Cregon and Florida. In Florida Florence Mahoney was very helpful in getting him the support of the Miami Daily News, of which her ex-husband was the publisher.

What did he do to consciously change his style?

He consciously went out and went up and down the streets shaking hands with the people the way Kefauver had done. Before that he would make a speech and disappear and write the next speech, or rewrite it, and really not be available to politicians because he would be working so hard. But after the success of Kefauver's folksy style he tried to change and to be more in contact with people, and he's become more and more successful at this now. I can remember his being embarrassed at somebody coming up and shaking hands with him in the theater; he would be withdrawn or shy about anybody coming up to him. Well, he isn't the least bit shy anymore.

He did win the primary in Oregon and in Florida and in California, and Roger Stevens, as I recall, paid for polls in Oregon to find out what people's points of view were about him, to see if he'd get any special insight into what he should do or where resistances might lie. As far as I know, Stevenson never saw any of the polls. He was very allergic to his appearance on television; he didn't want to take any trouble about TV appearances. He didn't understand about looking into the camera and smiling or learning the smallest technical details about it. The only