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that she already had another tumor and that she had to have another operation, and none of his suggestions, I fear, helped her very much because she seemed to have the type of breast cancer that spread very rapidly--she was a woman under 45--and she died very soon after this. But I did go and try to help her. On this visit I went again to see Stevenson at Libertyville and he was just starting to organize for the nomination. I remember I dined with him there the evening of the 19th of June, '56, and he asked me who did I think should handle the promotion on TV for the campaign. I was considering what the answer to this should be when he just said that he thought he would hand it to George Ball. George Ball was a very effective lawyer but knew nothing whatever about promotion or about TV scheduling or anything in that area at all. But, in any case, he did do it, and such as it was, it was handled by George Ball, who is a very nice man.

This then indicates Stevenson's lack of appreciation. . .

Lack of appreciation of how much knowledge one has to have to do a campaign on a scale that was needed to win against Republicans who were so terribly well equipped to win because they had so much talent on their side and the command of so much talent in the advertising agencies.

And yet he had been elected governor of the State of Illinois.