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It's an interesting gimmick.
And then to try to get newspapers and magazines to
use the ad. I think I'll have to pay for some to begin with
as a contribution, but actually there are about 300,000 people
now dying of cancer a year and most people that are connected
with anyone that dies of cancer, if they think of it, would be
glad to put money in their wills and people that know they have
cancer would be glad to put money in their wills.
That's the big “if,” if they think about it.
That's why you need to have it promoted, but the
American Cancer Society only raises all told around $40 million
now, and that $40 million isn't a great deal of money in a
country where the gross national product is over $660 million,
isn't it? That's not a tremendous amount of money for people
like us to raise for the second cause of death, and the American
Heart Association raises around $28 or $30 million all told.
Most of this money doesn't go to research. About $12 to $14
million goes to research in the Cancer Society and not that much
from the Heart Association. So dynamic action I wouldn't say
is still being taken, but I just can't engineer it any further.
It's easier to get federal money and to get federal action.
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