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The result has been that the deaths from heart -- heart attacks deaths, between the end of 1973 to the end of '77, have declined 8% - an enormous number of lives saved! The deaths from stroke from '73 to '77 have declined 17%. Now, this represents a total decline of over 400,000 deaths over the four years.

Now, this is, in effect, a successful marriage of medical techniques and publicity?

Just to point out -- the medical drugs were available since the late fifties (for 20 years), and it was just advertising and publicity to persuade people to go to see if they have a non-painful disease, but possibly fatal, and if they have, be treated to prevent heaving a heart attack or stroke.

It's an educational process?

It's an educational project. Well, it's a very unusual thing to get anything done about it, because most people are used to going if they have a pain or if they don't feel well, but people feel well usually with high blood pressure, until they have a stroke or a heart attack. Very seldom do they have any real warnings, unless they have their blood pressure taken.

Now, this has been continued this past year, right?

This has been continued, yes. In other words, the-and the decline in the national death rate has been about 6%. The overall death rate of the people of the United States. This is the first major decline since the coming of antibiotics, in the national death rate. Isn't that astounding?