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It's interesting, isn't it, that the Finnish Red Cross,
and there are other European Red Crosses --
Are the ones who have done it.
That have become interested in medical research. So
different from our --
Yes. Well, of course, it could be done here too, and
maybe if we don't -- I've thought about talking to the
American Red Cross about it, but I thought we should have more
information and not try to push them about it at this
moment. They are providing some blood to Hoffman-LaRoche
for some of their work in connection with interferon. M. D.
Anderson Hospital, however, is providing them with large
quantities of white cells.
Yes. Well, then the other really major effort has
been in the field of high blood pressure, which is on this
I told you last year that as a result of the campaign
that I got started through Elliot Richardson and Ted
Cooper in the National Heart Institute, I took Dr. Cooper
to the Ad Council, which arranged for good television and
radio spot ads, the production of which was paid for by the
Heart Institute. An enormous response was developed. People
went to their doctors, that had never gone to their doctors
for high blood pressure. In fact, it increased 60%. The
increase in regular visits -- there was no general increase at all,
but only for high blood pressure visits, it increased enormously.
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