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Mary LaskerMary Lasker
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Part:         Session:         Page of 999

Q:

It's interesting, isn't it, that the Finnish Red Cross, and there are other European Red Crosses --

Lasker:

Are the ones who have done it.

Q:

That have become interested in medical research. So different from our --

Lasker:

Yes. Well, of course, it could be done here too, and maybe if we don't -- I've thought about talking to the American Red Cross about it, but I thought we should have more information and not try to push them about it at this moment. They are providing some blood to Hoffman-LaRoche for some of their work in connection with interferon. M. D. Anderson Hospital, however, is providing them with large quantities of white cells.

Q:

They are?

Lasker:

Yes. Well, then the other really major effort has been in the field of high blood pressure, which is on this page.

I told you last year that as a result of the campaign that I got started through Elliot Richardson and Ted Cooper in the National Heart Institute, I took Dr. Cooper to the Ad Council, which arranged for good television and radio spot ads, the production of which was paid for by the Heart Institute. An enormous response was developed. People went to their doctors, that had never gone to their doctors for high blood pressure. In fact, it increased 60%. The increase in regular visits -- there was no general increase at all, but only for high blood pressure visits, it increased enormously.



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