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Mary LaskerMary Lasker
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Part:         Session:         Page of 999

Q:

No, I don't see many now.

Lasker:

I don't see anything, because I am always looking at television for political news, I am not looking at it to be entertained. Nor are you -- you are entertained in other ways.

Well, at any rate TV has had a tremendous effect, and the Ad Council did get this immense amount of free time for it, which is a tremendous service. I don't think they've ever done anytning where it could be traced, that with the start of TV spots the death rate changed in a major cause of death. Never.

Q:

Do you think that this is going to be a breakthrough in terms of other efforts in the medical world? Do you think it has impressed the medical personnel in any way?

Lasker:

I don't know. I don't think. . . You see, most doctors are not looking at TV in the daytime. We don't get it on prime time often, you know.

Q:

Well, naturally they aren't, but they must be aware of the fact that there is this vast decline in deaths.

Lasker:

They are aware that they have more people asking about high blood pressure, but they are not sure just how it happened, and the National Heart Institute itself





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