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Mary LaskerMary Lasker
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late, but not as great as it was in the early 70's.

Lasker:

It's what? Voice: Eight percent.

Lasker:

That's better than not. . .

Q:

It certainly is.

Lasker:

But heart deaths did not go down.

Q:

You profess an inability to do anything about the emphasis, the sort of emphasis the press and the media give to news.

Lasker:

You can't say there's anything new about this. The press ought to be interested in the idea that a vaccine might be found for cancer, that that would be newsworthy to them. The fact that you can could save your own life doesn't interest them maybe. They'd rather have you murdered. More people would read about it.

Q:

Yes, and forget about it the next day. But I wondered, in thinking about this briefly, if employment of graphics and cartoons and that sort of thing wouldn't get the message across in a very compelling fashion.

Lasker:

Well, I'll have to see what the Ad Council, the advertising





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