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and made myself as inconspicuous as possible at this presentation, in which again Ford was
talking not only about new models, but about their emission controls and all that.
There was nothing specifically wrong in this, and this is why I have used the words, subtle
or indirect pressures, several times in talking about this problem. But nevertheless it
seemed to me clearly, and to my colleagues, most particularly in this case, Raskin, who was
as outraged by it as I was, even more so perhaps, it seemed to us, inasmuch as we were
editorially in constant - constant is the wrong word, in frequent conflict with the
automobile industry on this specific question of auto pollution, that it seemed quite wrong
for us, on the editorial side of the Times, to be involved some way in what were essentially
automobile promotion activities, under the aegis of the publisher of the Times.
This is the type of thing that I felt was wrong, and the type of thing that indicated to me
that there was considerably more sympathy and even subtle pressures to have us
editorially go easier than we otherwise would have.
I will have to say that I don't think that it had very much effect on our editorial policy. I
really felt quite resistant to this, and I think that we really did successfully resist this kind
of pressure. But there's no question that it was there, and I believe that it represented
Punch's fundamental view, that we ought to - we had to keep the economic interests of the
New York Times in our minds when we were talking about public policy.
Now, this was a very specific point of disagreement that I had with the publisher. It was
brought out very clearly in an interview that actually got into print, a few years ago, a
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