National Arts Journalism Program
2950 Broadway, Mail Code 7200
New York, NY 10027

tel: 212.854.1912, fax: 212.854.8129

Measuring the Muse:
Arts Research from the Frontlines

May 5, 2005
9 am-5 pm
Registration form [pdf]

Lecture Hall
Columbia University School of Journalism
Registration required

No longer a policy afterthought, the arts have made a successful case in recent years for their importance as an industry and an aid to education. But myriad questions remain. What is the real value of creativity in the economy? How are artists and cultural institutions faring, and how are they affecting their communities across the United States? Are young people getting their information about books and music in fundamentally new ways? Is arts participation on the decline? What role does cultural journalism play in the swiftly evolving media landscape?

And have the intrinsic benefits of the arts been lost in the argument over the numbers?

Top arts researchers will come together to present and dissect the latest data at Measuring the Muse, an unprecedented National Arts Journalism Program-Alliance for the Arts conference at Columbia University.

Expanding our understanding of how the arts industry works, Measuring the Muse will provide illumination and ammunition for the continuing debate and give researchers, arts managers, arts advocates, students and journalists a clear, comprehensive, one-day overview of the field.

The conference is co-hosted by the National Arts Journalism Program, Alliance for the Arts, and Columbia University Arts Initiative, with support from the Wallace Foundation.

Participant list

Arts Research from the Frontlines

Organized by the National Arts Journalism Program and the Alliance for the Arts, with support from The Wallace Foundation and the Columbia University Arts Initiative.

Columbia University
Graduate School of Journalism
Lecture Hall / Pulitzer Room

May 5, 2005


8:30 am
Registration begins

Coffee will be provided

9:00 am
Overview: Andras Szanto, Director, National Arts Journalism Program

Introduction: Christine DeVita, President, The Wallace Foundation

Keynote, "Why the Arts Matter: Dana Giola,
Chairman, National Endowment for the Arts

9:50 am

  • Tom Bradshaw, Director, and Bonnie Nichols, Program Analyst, Research Division of the National Endowment for the Arts
    • "Highlights from the 2002 Survey of Public Participation in the Arts and Overview of NEA Research"
  • Toqir Mukhtar, Research Project Director, Princeton University Center for Arts and Cultural Policy Studies
    • "Arts Participation as Social Capital in the United States, 1982-2002: Signs of Decline"
Creative Industries
  • Randy Cohen, VP of Research and Information, Americans for the Arts
    • “Creative Industries: Trends in Business and Employment in the Arts”
  • Maria-Rosario Jackson, Senior Research Associate, Urban Institute
    • “Cultural Vitality in Communities: Interpretation and Indicators”
Cities & Regions
  • Catherine Lanier, Director of Research, Alliance for the Arts
    • "The Nonprofit Arts in New York: A Look at Current Financial and Attendance Data"
  • Robin Keegan, Deputy Director, Center for an Urban Future
    • Working title, “New York City's Creative Sector: Building an Understanding and Strategy” (working title)
Media & Information
  • Steven Tepper, Associate Director, Curb Center, Vanderbilt University
    • “Music Mavens and Technology: How College Students Discover New Music”
  • Andrew Tyndall, Research Consultant, National Arts Journalism Program
    • "Reporting the Arts II"
Philanthropy & Giving
  • Tom Pollak, Assistant Director, National Center for Charitable Statistics, Urban Institute
  • Joni Cherbo, Cultural Policy Coordinator, Americans for the Arts
    • "Financial Support for Individual Artists in the United States"
Art forms
  • Kevin McCarthy, Associate Professor of Public Administration, Maxwell School of Public Affairs, Syracuse University
    • "A Portrait of the Visual Arts: Meeting the Challenges of a New Era," a RAND study
  • Karen Hauser, Director of Research, League of American Theatres and Producers
  • Joan Jeffri, Director, Program in Arts Administration, Teachers College, Columbia University
    • "Making Changes: Facilitating the Transition of Dancers to Post-Performance Careers"
1:00 pm

In Pulitzer Room:
CPANDA Presentation: Lawrence McGill, Director of Research and Planning for CPANDA, Princeton University


2:00 pm    Afternoon Welcome: Gregory Mosher, Director, Columbia University Arts Initiative

  Introduction: Randall Bourscheidt, President, Alliance for the Arts

2:15 pm    Remarks: Kate D. Levin, Commissioner, New York City Department of Cultural Affairs

2:30 pm    Session One: Assessing the Instrumental and Intrinsic Benefits of the Arts
Kevin McCarthy, Senior Social Scientist, RAND Corporation, reporting on "Gifts of the Muse: Reframing the Debate About the Benefits of the Arts"

Panel Discussion

  • Moderator: Douglas McLennan, Editor-in-Chief, ArtsJournal
  • Arthur Brooks, President, Associate Professor of Public Administration, Maxwell School of Public Affairs, Syracuse University
  • Adrian Ellis, President, AEA Consulting
  • Kevin McCarthy, Senior Social Scientist, RAND Corporation
  • Margaret Wyszomirski, Director, Arts Policy and Administration Program, Ohio State University

3:30 pm    Q&A period, including questions submitted earlier from audience

3:45 pm    Coffee Break

4:00 pm    Session Two: The Future of Research & Advocacy
Panel Discussion
  • Moderator: Stefan Toepler, Director, Center for Arts and Culture
  • Alberta Arthurs, Principal, Arthus.US
  • Roberto Bedoya, Writer and Arts Consultant
  • Ben Cameron, Executive Director, Theatre Communications Group
  • Marian Godfrey, Director, Civic Life Initiatives, Pew Charitable Trusts
  • Robert Lynch, Director, President, Americans for the Arts

4:45 pm    Q&A period, including questions submitted earlier from audience

5:30 pm    Reception (open to all conference participants)

NAJP:Events: Conferences & Symposia : Measuring the Muse