Bo Cowgill
Assistant Professor
Columbia Business School
3022 Broadway, Uris Hall
New York, NY 10027
Corporate Prediction Markets
Press discussion: New York Times (html), FT Magazine (html), InfoWorld (html). A digestible summary via the Freakonomics blog.
Related popular writing (by me): The McKinsey Quarterly, The New Republic.
Teaching material: Harvard Business School Case 607-088
Earlier version: Using Prediction Markets to Track Information Flows.
The Value of Hiring through Employee Referrals
Press discussion: New York Times once (html), twice (html).
Television Advertising and Online Search
Winner of the 2015 John D. C. Little Award, given annually to the best marketing-related paper published in Management Science or Marketing Science.
Finalist of the 2015 Frank M. Bass Dissertation Paper Award, given annually to the best marketing paper derived from a Ph.D. thesis published in Management Science or Marketing Science.
Do Workers Comply with Salary History Bans? Voluntary Disclosure, Adverse Selection, and Unraveling