Rachel I. Mcdonald
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My research is broadly concerned with how social factors influence decisions with environmental consequences. Across several lines of work I examine the factors that predict willingness to engage in individual pro-environmental behaviors, pay for pro-environmental products, take political action in support of environmental issues, and support sustainable policies.

My research explores diverse topics such as social influence and the effects of influence from multiple groups, morality and moral identity, ingroup responsibility as a threat to positive identity, and how to optimally frame the psychological distance of climate change to encourage concern and action.

      


Media Coverage

Trump backers who were afraid to tell their loved ones - CNN

Why people don't care about climate change - Chicago Tribune

Famous Milgram 'electric shocks' experiment drew wrong conclusions about evil, say psychologists - Independent