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IBM, who had been wooing him. Of course IBM is the giant in this business. Of all of the computer business, if you divided it up, in this country...IBM has seventy per cent! All of the other firms put together have thirty per cent! RCA, which should have gone into this long ago, only has about three per cent now to the seventy per cent of IBM. All of the other firms have little bits--Sperry-Rand and Control Data and Honeywell. They're all in it, but RCA is going more and more into this educational field.

Now, we call these machines the hardware department. They need software to put into the machines. A publisher is going to supply the software. I compare what they are doing, the acquisition of publishing houses which they are all doing now, to a man that has a beautiful new Rolls Royce that he buys for $25,000. It's a special, new, beautiful model; but if there is no gasoline in this car, it sits useless in the garage. These beautiful machines that are being built at a cost of millions of dollars, if they haven't got the software to put in them, are going to be like the Rolls Royce with no gas in it.

The tie-up is a natural one. So now you find Xerox buying Wesleyan Press. You find IBM buying Scientific Research.

Yes, but those are all scientifically oriented... You're a trade publisher. That's a little different.

Yes, but we have an educational department. That's what they're interested in. Now you find CBS buying Holt,