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Bennett CerfBennett Cerf
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Session:         Page of 1029

Rinehart, and you find Time-Life buying Little, Brown. The big companies are all trying to get a publishing house under their umbrella, so when the time comes that they need books, they've got somebody there who will do them for them. It's looking to the future.

Q:

Do you think that this is going to change the publishing field at all?

Cerf:

Only to the extent that now most of the big publishing firms are parts of great companies. Outwardly, there hasn't been one sign of any change.

Q:

But do you think that there will be? Can you look,... I mean with rose colored glasses, do you think that different kinds of things are going to be published so that they can be used in their machines?

Cerf:

No, not at all. Everybody is going to have to publish certain items designed expressly for machines. But their standard lists should be unaffected.

It would be restraint of trade if RCA used only Random House books. They are going to use Harcourt books. They are going to use everybody's books. So is every company. But they've got an ace in the hole. They've got their own company; and when they need something desperately, they can come to us and say, “Give us this.” Don't you see...instead of going out and fishing for it?





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