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Kenneth ClarkKenneth Clark
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the rural areas. The subcontractors had to make adjustments so as to not have a skewed sample economically, and I think they did. By the way, ours was not the only polling that was done by phone.

Q:

By phones?

Clark:

Yes.

Q:

But you're not talking about polling among blacks then.

Clark:

No, we're talking about polling--

Q:

In fact, is it true that much more polling is done by telephones now than formerly?

Clark:

That's right, and the adjustments have to be made for that fact.

Q:

Anything else you'd like to say about polling?

Clark:

No, except that it's an interesting procedure. If I were younger one of the things I'd like to study would be the relationship between polling results and actual performance of people. That came to my mind with the California gubernatorial thing where, was it [Tom] Bradley?

Q:

Tom Bradley, the mayor of Los Angeles, the Los Angeles mayor.





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