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Tom Bradley. The polls predicted he was going to win, but actually he lost, and what I'd like to do is to study the difference between what people say to interviewers and what they do when they're voting, [?]. The interviewing situation by phone, or face to face, is a social situation in which individuals tend to give responses that are consistent with the image that they're seeking to project. When individuals go in to a polling booth, or when they are reacting to a situation that is not involved in image projection they may respond in different ways than the way they respond to an interviewer. Now, that has not been studied and there's sufficient accuracy of other--but the Bradley thing made me look at this relationship without having studied it. What is generally not accepted is that, or not discussed is that polling is a social situation.

Of course, wasn't there that--well, you had another kind of polling relative to elections, the exit poll, see how they actually voted. It was through that quite well known columnist in Chicago that suggested people give the wrong answer deliberately as they left the polls. [laughs] That was in the context of t.v. projections, of course.

The best poll is the election results.

Yes. I believe, you're quoting Harry Truman, are you not?