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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Heiskell:

Yes. So much so that I, rather foolishly in retrospect, threw what little weight I had behind John Anderson, representative from the state of Illinois. Nice fellow, but as I look back, he probably would have been a rather poor president.

Q:

What about your dealings with Reagan?

Heiskell:

My dealings with Reagan really are more related to the President's Committee on Arts and Humanities, and really are more related to my dealings with Mrs. Reagan. You know, I've been to dinners or lunches at the White House and so on. But I've never had a one to one conversation with the man. I'm told by those who have that it's not one of the most exciting, stimulating intellectual exercises. But you do get some good stories out of it.

Q:

Okay. Let's go back to--we were having a general all across the board discussion about TIME magazine. Let's go back and focus on that. What about the whole question the Man of the Year. How did that operate? How is the man of the year chosen?

Heiskell:

That was a long and rather democratic process in which any editor who wanted to, or any body else who wanted to, would weigh in with his candidate. Then the editors of TIME and the editor-in-chief would keep narrowing the List until they finally picked on one man. No particular criteria. The man could be a good man, or indeed, Adolf Hitler was once Man of the Year. Then the trick was to maintain secrecy. A special team would be put together to do the



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