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fact television is now in trouble.
If anyone would ask me what TIME's competition is, I would say
it's the newspapers. The newspapers have steadily, year by year,
learned to do what TIME and Newsweek do, but do it in a daily form.
If you look at the New York Times, and most other papers have copied
it, it's coming very close to being a daily magazine. That's real
competition. It's got national circulation now. Then you have the
Wall Street Journal, that has national circulation. Now you have USA
Today that has national circulation. The forms of competition are
continuously changing. It's a question of recognizing exactly what
it is you're competing against. Most of the bad judgments made occur
because you mistake your competition--you think it's one thing when
in reality it's something else.
Do you think that in the 1970s the people at TIME were too
focused on Newsweek? Is everybody here always focused on Newsweek?
They got terribly focused on Newsweek, yes. There was
always this terrible fear that Newsweek would sort of catch up with
them. There your question about LIFE may have some validity, in that
they wanted to keep enough air between TIME's circulation and
Did they worry about competing editorially with Newsweek?
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