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that in fact you might fold it? Or did you just know that Luce didn't want to.

No, no no. No, in my mind I thought it was probably a hopeless proposition; until Andre came in, Andre Laguerre came in. You could feel the difference. You could feel the interest in the magazine. Because it dealt with what people were looking at on Saturday and Sunday. It told them not only what they saw, but everything they didn't see and everything about it in elegant language, and beautiful pictures. So much of what you saw on television, and still see on television sports, you would like to have frozen so you see that particular moment. Of course today television has become even more competitive because they have the ability to freeze and do all the different tricks that make golf or football, or practically any sport, much more interesting.

Through the years, after it did become a success, were there any major policy decisions or problems that the magazine faced that you remember?

No. I don't remember major problems. There were big cost problems, because the managing editors all wanted to go to color. Originally the color was just sort of a section in the magazine. Then it became twelve pages, then it became twenty-four pages. Then they were insistent on making it all color. Every one of those increments added a few million dollars to the annual cost of producing the magazine. So that that was always an argument that