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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Q:

For him?

Heiskell:

For him.

Q:

Okay. I'm going to refresh your memory again on something else. Of course, correct me if anything I say you disagree with. In 1945, Mr. Heiskell, Gear of Fortune and Prentiss, I guess, of Time were asked to redefine the role of publisher. You wrote an memo in which apparently you stated that until then the magazines had been operating in a hydra-headed system with department heads taking orders from two or three different people so that when there was a problem, since no one was really in charge, everything went up ultimately to Larson. You recommended that the publisher have responsibility for all revenue producing areas. According to Larson, this was the beginning of what became at Time the publishers' system. What do you recall about this whole exercise of looking at what a publisher is? Anything?

Heiskell:

Yes. It's all mixed up with the fact--no, I'm sorry. I've got my dates wrong. There was really no structure to Time Incorporated when we became publishers.

Q:

In other words, you and Linen.

Heiskell:

It was really Linen and I.





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