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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

lot of pressure put on--

Heiskell:

Oh, because Detroit wasn't transforming itself into the arsenal democracy as fast as it should.

Q:

Right. And I think after that there was pressure both on the advertising--there was a negative response. Do you recall that?

Heiskell:

No. Not specifically. The negative responses occurred so often that they don't tend to stick out in your mind. I just assumed that every week we'd get a negative response about something or the other.

Q:

Another one that was particularly apparently poorly received was in October 1942. It was called “An Open Letter from the Editors of Life to the People of England,” and it was written by Russell Davenport, who, of course, had been at one time Willkie's speech writer--

Heiskell:

Manager.

Q:

Okay, sorry, and it apparently echoed Willkie's and Stalin's theme blaming British imperial concerns on the fact that a second front wasn't opening soon enough. Do you recall a reaction to that?

Heiskell:

Oh, yes, everybody was screaming all over the lot. We got screams from the Allies, we got screams from all the pro-British in





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