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the five million dollar profit, but he exceeded the 25 million dollar sales figure in five years, which was quite a showing. And that was a launcher for what became a half-billion dollar book enterprise until it faulted about twenty years later.

Okay. Let's go back. Tell you what I'd like you to do. The whole question of who decided what, when, and how decisions were made--as vague as the process might have been--

Well, you just heard it. You just heard one. It's always very vague.

Yes. I want you, no matter what we're talking about, just to state it: you know, how decisions came about, or if it was by default, or you know--by somebody egging somebody on, or--just, just always bring that into our discussions. But what I'd like you to do now is tell me--you started to say about LIFE that you felt was faltering in the 1950s editorially. I want you to trace for me, from the time you became publisher of LIFE through the time LIFE folded, in 1972--tell me what happened to that magazine, from your point of view. The business side, talk about circulation, talk about editorial product--

From 1946--we came out of the war with an enormous pent-up demand for the magazine, and the next five years we spent primarily fulfilling that pent-up demand, in terms of paper and circulation fulfillment, which we had discussed earlier, and printing facilities,