Previous | Next
138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202 of 824
wars between the magazines. I suppose the circulation wars between
the magazines should really be looked at as the circulation war
between the magazines and television. We didn't discuss it in those
terms at that time, but when you look back, you have to say to
yourself, “If there hadn't been TV, there probably wouldn't have been
any of those circulation wars, or they would have been much milder.”
So, in the 1960s, and I forget just when, when Colliers folded--
In the 1950s.
1950s? Well, the 1950s--
1956 Colliers folded and the 4.18 million circulation was more or
less put up for sale, I guess.
And Cowles bought it.
Look bought it--
Look bought it and Look's ad rates were increased by fifteen
percent and LIFE's gross ad revenues, I guess, for the following
year, were off nine million.
Yes, which was partly that, and I think there was also a
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help