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No. I'm sorry. No! Because, again, I say in reality the
problem was television.
But then, in other words, your criticisms through the years of
the editorial product also were not to the point. Is that correct?
If the real enemy was TV?
It wasn't criticism of the editorial product as much as
trying to find a way around TV, and I was saying, “I don't think
we're producing a magazine that is doing the job that TV isn't
That's more or less LIFE.
That's more or less LIFE, but isn't last week's news.
Now, admittedly, it's very difficult to figure out what that would
be. And the answer is we never did. Had we figured it out, we'd
still be around.
So, today, looking back, and with hindsight, you know--and if you
had the creation board and you could pencil in a whole new story--you
don't really know what you would do.
No. No, I think to the extent that any of us had any
imagination, we had tried and more or less tested every possible
thing that we could do. The magazine did keep changing. But we also
didn't want to change too suddenly, because that's a very dangerous
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