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LIFE--let's talk about LIFE post-1972 and the rebirth of LIFE.
Let's continue the LIFE story.
Several of us felt very strongly that it was important to
keep the LIFE name going. And even though we had really folded
LIFE's weekly magazine, and disposed of its staff in what I
considered to have been a very well-organized manner--namely, Ralph
Graves spent nine months doing nothing but paying attention to people
and trying to place them. And we got an awful lot of people placed.
But going back--we did want to keep the LIFE name. Among other
reasons, there was the Time-Life building; there were Time-Life
buildings around the world. Outside of the U.S., the company was
known not as Time, Inc. but as Time-Life. We had Time-Life books,
which by then was a booming business. I think by then it must have
been several hundred million dollars, or something like that. So, we
kept thinking about how to do it.
We had talked about a monthly, and given up on that. So then I
forget who--Phil Kunhardt? Dick Stolley? Somebody thought up the
notion of special issue, one-shot issues. And I forget when the
first one was. And I believe we then had the year in pictures. That
was the next sort of effort at reviving LIFE.
In the meantime, we had set up an experimental department--a
magazine experimental department--and had started off by dreaming up
a bunch of magazines.
Hold on. End of tape.
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