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It was LIFE's. No.
Okay. I'm going to mention some specific--let's talk about the
product of LIFE now. Some of the specific things, and I want you to
tell me your recollections, anything that would be interesting.
Let's talk about Churchill. The memoirs. Go ahead.
Oh! Well, immediately after the war, Luce had approached
Churchill about writing for us. And it was rather indefinite at the
beginning. I remember his reporting back to us and saying, well,
yes, he'd seen Churchill and he thought he had gotten him to agree to
write. And than it would be, no, he hadn't gotten him to agree to
write. And I think several years went by, during which time he tried
to interest Churchill in doing a history of World War II. Finally,
he got him to agree in principle to it for a price of--I think it was
around a million. He had an agent who was an extraordinary
character--Reeves--only man who ever sold the same article to the New
York Times twice--about Churchill in the 1930s. He was Churchill's
agent when Churchill really needed one, namely when he was very poor.
He was one of these wild Hungarians. And he had sold book rights at
the same time to Houghton Mifflin in Boston. Then we decided that
we would share the burden with the New York Times, and made a deal
with them whereby they would have paid--I think it was $350,000 and
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