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No. I would use directors to introduce me to potential
Give me an example. What would an example of that be?
Oh, I suppose--Gaylord Freeman would give a dinner in
Chicago at which he would invite the chairmen of various Chicago
companies. That would give me the opportunity to get to know them,
and then, at a later date, I would go and call on them, and then at a
later date the advertising people would go after them.
You never served on any other corporate boards than Time Inc. Is
Was that a part of policy, or it was your personal--
It was a policy originally that Luce believed in.
The basis being?
Being that there the conflict you were talking about would
be aggravated in that if I were on a board, and Fortune did a very
nice story about it, everybody would say, “Well, obviously it was
done because he was on the board.” If it was a bad story, the people
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