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they did exactly the same thing. As a matter of fact, Tom Watson
went off the board because they were doing this at the same time as
we were. They failed just the same way as we failed. But Frank
Keppel was right. Twenty-five years later, the computer, of course,
has become part of the classroom.
But in other words, it was a good decision--
Yes. You can't move, that fast is the answer.
All right. Anything to say-about SAMI?
What did SAMI stand for?
SAMI--Sales Area Marketing Index. SAMI was a way of
measuring--it was invented by one of our people--of measuring the
movement of goods from the warehouse to the supermarket. And it
measured them by brand name.
--of measuring the movement of goods to the supermarket
from the wholesaler. It was a tool that the food industry wanted
because this was a way of getting monthly reports on exactly what was
going on in the whole marketplace. The reason we got into this is
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