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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

bookkeeping. But the further we looked into it, the worse the figures became, and it was quite obvious that whatever price we were going to pay no longer had any validity to it. And we finally walked away.

Q:

Who really was excited always at Time Inc. about newspapers, getting into newspapers?

Heiskell:

Oh, everybody. Otto Fuerbringer, Henry Luce, Frank White, Ed Baker--

Q:

And you?

Heiskell:

Less so, less so.

Q:

You didn't find that the proximity to the New York Times through your wife's family got you excited about being in the newspaper business?

Heiskell:

No, well--of course, in those days, the newspaper business was not as good as it has become in these monopoly days. I recognized that it was much more difficult, and that we didn't have any particular talents. I always thought it was a different kind of an editorial enterprise from magazines, just as women's magazines are a different kind of proposition. And we have always been singularly incapable of doing a women's magazine. And I sort of had my doubts about our ability to really run a newspaper very successfully. Not





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