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But there was--

But his great satisfaction really came from being on the Time board.

But if I'm not mistaken, the forest products industry kind of dipped shortly after [laughter]--

Immediately after; it dipped.

After the acquisition--the--what is it, a merger?

After the merger.

The merger, yes.

Well, it was really an acquisition, but if you say merger you pay a little bit less, because you've satisfied the soul of the seller.

Was that true? Was that word worth a few million dollars?

I would think quite a few, yes.

I mean, was there a time in the discussion where he said: “If we call this a merger, price goes to such and such?”