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Yes, that's true, but they're always going to be frightened of it until the cigarette companies start to make something else, because the cigarette companies...

Don't we seem to be on the verge of this now?

I think we're far from the verge of their changing to making other products, and the cigarette companies are kept alive by their radio and television advertising, especially television.

In 1947 it was evident to us all that the Committee on Growth, which was making allocations to of the American Cancer Society's research funds was determined to parcel out money in small lots. The average was only $7200 to each investigator and they were unwilling to allocate money for research beds or for broad institutional programs in cancer research. Consequently, the Executive Committee determined to divide the Cancer Society's funds into two parts: one to be allocated to the Committee on Growth, and one to be allocated as institutional grants by the research committee on which both doctors and laymen sit. This had a broadening influence on the field of cancer research.

In '47 Walter Winchell became inspired with the importance and need for cancer research due to the death of Damon Runyon, his friend, and he started for him on his own the Damon Runyon Memorial Fund for Cancer Research. He's raised about a million dollars a year for research ever since through