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businessmen, including David Sarnoff, who was not interested in investments particularly, but I considered him a great figure in the history of American civilization really, and he was the head of a great business, the Radio Corporation of America.

The Corporation was just gaining momentum at that point, wasn't it?

Yes, yes.

It was something of a far cry for you, wasn't it, from the field of art to business to finance?

Well, I had to be interested in business because I had the responsibility of supporting myself and investing the money my father had left me and investing my mother's and sister's money. And I was always interested in business; since I was a child I had always been interested in enterprise, in selling and in business, anytime; anything that could be made as a service to people or a new product that could fulfill any human need interested me. Even Hollywood Patterns interested me because it fulfilled a need for women to have smart dresses at a low price.

Well, actually, then you were gaining some experience and a great deal of knowledge in the field of advertising before you ever met Mr. Lasker.