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And a great voluntary effort.

Yes. What we're trying to do, really, is to alert the nation permanently to realizing that this is a thing that can save their lives, to survive in good condition -- to prevent strokes and heart attacks and kidney failure.

This is use of the media, communication -- to get the message across.

That's right, communication effort. We tried to do something with the city of New York, and believe it or not we had numerous meetings with the then health director, Dr. Dimino, and Dr. Mary McLaughlin. Cimino said he would cooperate and he did do a number of screenings of high school children, and found that about 8 to 10 percent have high blood pressure, believe it or not. Was it 10, was it that much? Maybe not. It couldn't have been 10 percent. But a substantial number of children in high school did have high blood pressure.

What is this attributed to? Is it congenital?

Well, it may be congenital or it may be the children are under great stress. But it's probably congenital, genetic, especially among blacks. We tried to get a million dollars put into the city budget. We had the support of a councilman, the support of

Which one?

Richmond, the one from Richmond, and we had the support of