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Mary LaskerMary Lasker
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Part:         Session:         Page of 999

Q:

-- an incredible kind of possibility --

Lasker:

Incredible. Sure. But when you hear that the stroke deaths have gone down 22 percent nationally since 1973, just because we had a big free time television program, that is programs that were used in 30 seconds, 60 seconds, 20 seconds, always at odd times of day like 11 in the morning or 3 in the afternoon -- you know, never in prime time. What we really need is to buy prime time and do it on prime time. But this practically never happens. But just the same, millions of people heard it at these odd times.

Q:

That's one of the positive effects of television.

Lasker:

That's one of the positive effects of television. This is one of the great positive effects of television, and the Ad Council deserves enormous credit and hasn't gotten it. Exeept from me.

Q:

Well, you were one of the instigators to push the Ad Council.

Lasker:

Oh sure, I pushed the Ad Council. I pushed the Heart Institute. And the Ad Council is simply delighted with what they've done, and the Heart Institue is pretending they don't know what they've done. I mean, Dr. Levy, at least.

Q:

Now, one remark --

Lasker:

Does this seem funny to you? Or do you just see them in every walk of life so that it doesn't seem even peculiar?





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