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Oh, it would. You see, so many people die of just a plain blockage of the arteries that it's crucial, and I think I have an idea now, a better idea, that wasn't possible a year ago to deal with Upjohn because Dr. Cooper is there now and he's interested in new drugs and in developing drugs. And I think I better make a note about that and call him up.

More power to you, yes.

You brought that up, and I might not have thought of it in time. (pause in recording)

We've been talking off tape about the incidence of death from high blood pressure, and you just made a statement which is rather striking, I think.

I think that one of the reasons we have a pause in the decline of deaths from stroke and from cardiovascular disease that was continuous for five years is that we may have reached a point where we're not penetrating the population in sufficient depth with television and other kinds of publicity and not with enough emotion to convey to people that many people don't need to be crippled mentally and physically and die if they would get the protection of anti-hypertensive drugs. It just hasn't been gotten over with sufficient depth of feeling. I think it's a highly emotional thing to do.