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It's the sort of thing the Ad Council has stressed, though.

I'll have to call them tomorrow.

Now, is there anything more on heart or high blood pressure -- any new developments?

We had a large luncheon here to honor the Ad Council, which was organized by....

You mean here at your apartment?

No, at the Hilton Hotel for about a thousand people this spring. And we had Secretary Richardson, Eppie Lederer, and other people interested in high blood pressure. It was a very enthusiastic audience. But I have a feeling that we have enthusiasm in spots and that throughout the country people either weren't reached or they are languid about it or it doesn't seem real to them. You know? And we've got to get the reality down to the very grass roots. It costs a lot of money and time.

How are you going to go about that?

I don't know, but we've got the Red Cross more interested, and that will help some.