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Everybody was trying to work on a kind of mechanical, mathematical pattern as to how many people you had to employ in order to make a market for the goods. They all rested upon the conception of the consumer market. The consumer market had now fallen off, because nobody was at work and nobody had money. The consumer market was dying. With every new lay-off the consumer market came a little nearer death. They all felt that it must be revived, that if you could get an order into Manchester, Now Hampshire to manufacture something, a hundred people would go to work, a hundred families would have a pay envelope on Saturday night, a hundred families would go out and buy something. That would make a market for other things. That idea was in practically every one of these plans.

Most of these people were entirely innocent of Keynes. They never heard of him, never heard of the Keynes theory. They just thought it up for themselves. At least, they thought up that part of it. How, of course, the actual working out of the plan was very elaborate. I don't mean to say that Tugwell and Johnson had never heard of Keynes, but these people who submitted the 2000 plans, and the little man up in New Hampshire, hadn't heard of him.

Lubin thought that whatever the plan was that was being talked about was not unlike the New Hampshire plan.