Jorge Jacob

Jorge Jacob

Jorge Jacob is a post-doctoral research scientist in the LIRSM lab. He received his PhD, Masters, and MBA in Business Administration from the Fundação Getulio Vargas (FGV) and has been a researcher at the Center for Behavioral Research at FGV since 2014 and a marketing professor (Consumer Behavior) since 2016.

Using statistical modelling, his research bridges consumer behavior and diversity science to assess the impact of bias and cues of institutional support for multicultural diversity on managerial decisions for outgroup clients and the evaluation of the company’s products and service attributes.

He has participated in the implementation of the FGV’s experimental laboratory at the Maré Favela. He has also served as a Marketing Consultant for 11 years at major companies such as Telefónica/Vivo do Brasil and Peru, where he managed teams in the areas of Marketing and new products development.


Maneeza Dawood

Maneeza Dawood

Maneeza Dawood is a fifth year doctoral student working with Dr. Valerie Purdie Greenaway. Maneeza earned her B.A. in Psychology from Columbia University. Prior to beginning her doctorate, she spent three years as a study coordinator in the Division of Behavioral Medicine at the Columbia University Medical Center. She is broadly interested in culture and bioethics, discrimination, and interventions to protect against the negative effects of discrimination, with a particular focus on Muslims and Muslim identity.

Dara Huggins

Dara Huggins is a doctoral student working primarily with Dr. Valerie Purdie Greenaway and secondarily with Dr. Geraldine Downey. She uses an intersectional approach to understanding intergroup processes, with a focus on means of equity. Her primary program of research (and M.A. thesis) uses experimental methods to develop and test a novel theory of diversity and conflict that might begin to predict diversity and inclusion outcomes in academic and corporate spaces. Particular attention is paid to why some identity groups (e.g., White women) may be advantaged over others (e.g., Black or non-White, Latinx people) in diversity and inclusion pursuits. Her other programs of research explore the intersection of psychology & law and the sociopolitical implications of race and gender.

Dara is a National Science Foundation Graduate Research Fellow, a Columbia Dean’s Fellow, and a Co-Chair of the Columbia Students of Color Alliance.


Yeasle Lee

Yeasle Lee is a lab manager and lead research associate at the LIRSM lab. She received her M.A. in quantitative methods from Columbia University and her B.A. in psychology from SUNY Geneseo. Her broad research interests are intergroup relations, youth development, and conflict resolutions. For her master’s thesis, she explored the spread of civic engagement among Muslim American adolescents using a religion-based social network dataset with Maneeza and Dr. Purdie-Greenaway. Prior to joining the lab, she worked with Dr. Merrilees on examining the effects of intergroup interactions on psychological well-being and the effects of armed conflict on youth and families.


Chiara Drake

Gaoyuan Zhu

Ikenna Achebe

Jillian Harrison

Jonathan Godinez

Jonathan is a Master’s student in the Bilingual Mental Health Counseling program at Teachers College, Columbia University. He received his B.A. in Psychology and Entrepreneurship from the University of Wisconsin-Madison. He’s originally from Lexington, Nebraska, and have strong research interests in diversity because of his diverse hometown. He is interested in researching immigrants and their families, particularly those from Latin American countries, on the social and psychological effects that come from moving to the U.S. and the subsequent effects that has on future generations.

Justin Henry

Justin is a Junior interested in curriculum development with consideration of access for students of marginalized identities in higher education. He started working in the lab in the summer of 2019.

Lemon Reimer

Rachel Reimer (Lemon) is a one year Master’s student in Quantitative Methods for the Social Sciences. As an undergraduate psychology student at New College of Florida, they researched the moral behaviors of superhero fans and how parasocial relationships with superheroes interacts with religiosity and identity. Currently, their research interests are fan-based subcultures, parasocial relationships, moral behaviors, religiosity, and the psychological effects of entertainment media.

Yanzi Huang

Yanzi is a second-year MA student at NYU majoring Psychology. She joined LIRSM as a summer RA in 2019 primarily working with Dr. Purdie-Greenaway, and has continued working in the lab in Fall 2019. She is interested in understanding how implicit biases shape social perceptions and how such biased perceptions affect the target.

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