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Kenneth ClarkKenneth Clark
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Session:         Page of 763

Clark:

Yes.

Q:

He said the only poll that matters is the ballot. Your Data Black, has that been mainly, when you've done it, for market research?

Clark:

We've done it for market research. We've not gotten any one, any political candidate to contract with us, not even [Jimmy] Carter.

Q:

Not even on a limited basis? “What do they say in Harlem? What do they say in Watts?”

Clark:

We couldn't get [Walter] Mondale to give us a contract.

Q:

Did they give any reasons why not?

Clark:

No.

Q:

Would you speculate that it was the candidates themselves, or perhaps the pollsters they already had hired that wanted to protect turf?

Clark:

The latter, and their advisers. Of course, the Democrats could take the black vote for granted. It was not open to question because what polls we had done on our own showed that eighty-five percent of blacks would vote Democrat.





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