Previous | Next
704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763 of 763
business of various sorts would have a hell of a time getting
started. It's like saying, “You know, we can't hire you because you
don't have experience, and if you don't get experience you can't be
hired.” You'll never get experience. Data Black have had
experience. In fact, Percy and I had said to the head of the
operation that we thought an important program for the Joint Center
would be periodic national samples and we would do it at cost for
them. The idea just was left dangling or never picked up for the
next thing we heard was years later, they'd gone to Gallup.
You just mentioned that Data Black did work for IBM, and I assume
Data Black's done work for other corporations.
Yes, we've done for Ebony, [ ] Johnson put it [?]. I believe
they did two or three studies.
Now, were these other studies essentially to determine markets
for them or was there a public relations aspect by itself?
Public relations for the most part. For Ebony we were
concerned with attitudes. what do blacks think about political
personalities or civil rights leaders, and civil rights issues and
what were some major concerns of blacks? The kinds of things that
the Joint Center got Gallup to do, we were doing. We had the first
representative national sample of blacks which was rather costly for
us to develop. The Joint Center went and got Gallup to do the same
thing without any consultation. We would have been happy to talk
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help