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experience of being a senior adviser to the president was most frustrating to him. Lloyd Cutler was counsel to the president, which was in affect an operating position. He indeed was involved in day to day operations, whereas Hedley was trying to advise on policy while at the same time not being involved in what was going on. While I'm not an expert on Washington, I can see that that's a really hopeless position in terms of being able to walk off and say, “Well I really did something.” He has a few stories about his few accomplishments. But he's the last to brag about the role that he was able to play there.

Do you think that, in fact that, Hedley Donovan's political views and, ergo, TIME's coverage helped put Jimmy Carter in the White House?

Yes, I guess so. You know, here I'm looking at the covers in 1971, and here's “Governor Jimmy Carter”--it took a quite a while for people to accept the idea of somebody being called Jimmy. Over the whole year, there was a lot of attention paid to Carter. That was as particularly interesting in view of the background of Time Inc. supposedly opting for Republicans at most times.

What about in 1975, when the campaign would be going on? Or 1976. Wasn't the election in 1976?

Yes. The first cover story goes all the way back to 1971. In fact it goes back to before Watergate. As I look through this