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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

an organized affair may not be the best way of going about starting new magazines.

Q:

But the second attempt at the magazine group was in the early Eighties? After you had left?

Andrew Heiskell:

After I had left. The reason I know a lot about is that I was one of the victims because I started a magazine called Real Estate and when they cut back it too went by the boards.

Q:

You too started a magazine called Real Estate when?

Andrew Heiskell:

1986.

Q:

Is this in your retirement, you're saying?.

Andrew Heiskell:

In my retirement, yeah. In my non-retired retirement.

Q:

What, do you think that you, that the corporation stayed with Money for quite a long period while it was losing? Were you considering closing it?

Andrew Heiskell:

Ah, no. Again this goes back to attitudes and the degree to which Wall Street drags you around by the nose. In those days Wall Street was not as dominant. Quarterly earning figures were important but not that important. The street was not filled with



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