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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

some extraordinary price? Dick Stolley is the editor who really implemented and shaped it, and deserves most of the credit for, for making it a non-schlocky magazine, reasonably high quality, interesting magazine. And he edited it for six or eight years. I think eight years, something, like that. The promotion of it was very well done. The whole thing was well managed from beginning to end, which is rather unusual given what I've said about previous efforts. By now, I guess it's the most successful magazine there is in terms of bottom line. It is. It pays the bonuses of all the executives and more.

Q:

How is the line drawn so that it could have that light gossipy quality and be about people and not be schlocky? Was that that talked about?

Andrew Heiskell:

Yes. That was very much in Stolley's mind. I would have been schlockier. I wanted to use typewriter type.

Q:

You mean from the old fashioned underwood typewriters, not electric?

Andrew Heiskell:

No, pretty modern.

Q:

I see.

Andrew Heiskell:

The most modern typewriter type but I wanted to give it a different look by using that instead of regular type. I





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