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some extraordinary price? Dick Stolley is the editor who really
implemented and shaped it, and deserves most of the credit for, for
making it a non-schlocky magazine, reasonably high quality,
interesting magazine. And he edited it for six or eight years. I
think eight years, something, like that. The promotion of it was very
well done. The whole thing was well managed from beginning to end,
which is rather unusual given what I've said about previous efforts.
By now, I guess it's the most successful magazine there is in terms
of bottom line. It is. It pays the bonuses of all the executives
How is the line drawn so that it could have that light gossipy
quality and be about people and not be schlocky? Was that that
Yes. That was very much in Stolley's mind. I
would have been schlockier. I wanted to use typewriter type.
You mean from the old fashioned underwood typewriters, not
No, pretty modern.
The most modern typewriter type but I wanted to
give it a different look by using that instead of regular type. I
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