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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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was outvoted. But that was one of the Stolley cautious. He never ran a nude, for example, or even a near nude. Everybody would have assumed that's what we would have done. Very soon we got in to doing people stories about, not famous people, but people who'd done something interesting that; you'd never heard about. The only thing that had to be famous people was the cover because the promotion effort was based on the cover and the cover had to be pretty much somebody recognizable to set newstand sales. And that lead us to Elizabeth Taylor six times on the cover, or something like that. I must say she's probably worth it. Well, there're an awful lot of women that age that'd like to look the way Elizabeth Taylor looks. At least on her better days.

So it's been quite a phenomenon and I suppose it got quite close to making a hundred million dollars this year-last year. Which ain't hay.


Did Us hurt it at all?

Andrew Heiskell:

No well, of course, every time anybody starts a magazine everybody jumps in. We talked about Science, I forget who started first, but anyway, everybody just jumped in. The New York Times decided, “Well, my God, if it's that easy any damn fool can put out People, so we'll put out something called Us.” Well, what the hell is Us? A: it's a bad-title, B: it was schlocky. It didn't stay to the right of that fine line, that Stolley understood. It was put together with very little money, and very little taste. And people recognized it for what it was; a tasteless magazine. And it never

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