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great power. So people's interest in the U.S. became much greater than it would have been before the war. It's difficult now to remember that the U.S. was a relatively distant country, and by European, Asian standards, a rather unusual country. It was way out there across the Atlantic and across the Pacific and sort of lived its own life and didn't care about the world. After the War, of course, when we got involved in rebuilding the world and people had met Americans because fifteen million had gone abroad, the interest was much greater. And we then continued the foreign editions, and started the Life international editions which, I believe, we discussed earlier. Time became very successful in many countries and no great problem, except when we insulted the local ruler, which would occur regularly and we got banned regularly. I can remember being in Chile, as President of the Inter-American Press Association one time when Time in a passing paragraph said, “Of course Bolivia should be split up into four parts and returned to Argentina, Peru, Chile, and Brazil. And then I think in the same issue also said, “And of course, the President of Chile is...” the polite equivalent of a horse's ass,” and is incapable of managing anything.” Well, that was rather unfortunate because it came out the day before I had to introduce the President of Chile to the assembly of the Inter-American Press Association. I didn't quite know what to do. When we finally found ourselves in the elevator together and were introduced I decided I'd speak French. [laughs] That helped.

But the editions were very successful and in the main did not create a problem, in part because the people who were