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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

problems of the city because he knew how the city operates, where the money is, what pockets where you've got to go looking in. More importantly, they knew that he knew! So the kind of game playing that had gone on before couldn't take place once you had somebody in the Library who knew all about how the city operates and where the money comes from and where it goes! We borrowed, half time, a fellow from the Met [Metropolitan Museum of Art], an architect, Arthur Rosenblat to help us start the reconstruction of the entire institution. Ultimately, we discovered there was so much work to do that we had to have a full time man, in fact two or three, because at the end of five years we were running over 100 construction projects simultaneously. We got a very good head man for the entire development area, mainly fund raising, public relations, so on and so on, activities of all kinds. He hired good people. And we started to do what was very essential, namely get people. The Metropolitan Opera, its supporters are people who go to the opera, and love opera. Metropolitan Museum is supported by people who love pictures and go there to see the pictures. They have a direct affinity and contact with the subject. Or MoMA, or--you name it. Morgan Library.

Q:

Or Harvard and its alumni?

Heiskell:

Harvard and its alumni. Nobody with money, practically nobody with money, except a few authors ever goes inside the research library, and of course no people with money go in to the branch libraries, because essentially they are part of an educational system that brings the poor up. That's about all. So we started devising





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